McQUAIL, Denis <br/><br/>
McQuail's mass communication theory 

 - 5th 
 - New Delhi  Vistaar Publications  2005 
 - viii; 616p. 
<br/><br/><label>ISBN: </label>199451311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS COMMUNICATION