@book{73628,
	author = {MODI, Pratik                                                 and  MISHRA,},
	title = {A Preliminary scale for measuring the market orientation of nonprofit organisations in India                            },
	publisher = {Institute of Rural Management                               },
	year = {2008},
	series = {Institute of Rural  Manegement,Anand, Working  paper.208  },
	address = {Gujarat                              }
}