TY - BOOK AU - MODI, Pratik AU - MISHRA, TI - A Preliminary scale for measuring the market orientation of nonprofit organisations in India T2 - Institute of Rural Manegement,Anand, Working paper.208 PY - 2008/// CY - Gujarat PB - Institute of Rural Management KW - VOLUNTARY ORGANISATIONS | NON- PROFIT ORGANISATIONS | NON-PROFIT MARKET ORIENTATION ER -