@book{74041,
	author = {Venkatachalapathy, A.R                                      },
	title = {A magic system? print publics, consumption, and advertising in modern Tamilnadu                                         },
	publisher = {Madras Institute of Development Studies                     },
	year = {2018},
	series = {Madras institute of  development studies Working paper.230},
	address = {Chennai                                                     }
}